Corporate reputation and branding in global companies: the challenges for people management and HR
The first book to show how HR practitioners are critical to building employer brands. Described as "essential reading for CEOs, marketing and HR practioners" by the most influential HR Director in the UK, the book provides a robust review of the literature with practical tools and examples from a wide rnge of companies to put into practise. Here is a sample chapter....
Click here to download article (PDF)Living the brand
Susan Hetrick and Graeme Martin argue that HR is central to the continuing challenge of building and sustaining a company’s reputation and brand, and explain why banks and insurers can ill-afford to ignore this strategic area.
Click here to download article (PDF)Corporate Reputations, Branding and People Management
Corporate Reputations, Branding and People Management: A Strategic Approach to HR
Graeme Martin and Susan Hetrick
The book helps HR practitioners understand corporate-level concepts and their relevance to the key strategic agendas of organizations by drawing on a wide range of ideas from branding, marketing, communications, public relations and reputation management. It then examines how effective people management strategies and the role of HR specialist can contribute to this corporate agenda.
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